Friday, 31 January 2014

Gratification Theory

In today's lesson we looked at uses and gratification theory. we used the film "SKET" as an example to analysis the poster. the uses of the colour pink tells us that it is a film targeted to women, the slogan with is "Man's world sisters' hood" with again tells the targeted audience and also the Aged target as well. The uses of the shot of the five girls acting violent with pipes and bricks shows that the film wants to contradicts the stereotypes of girls and women as women are.


we then looked at our main objective which was what is Uses and Gratification theory?
which is the understanding of why people look and seek out a specific media such as magazines like
"Take a break" most of their readers will be women and "Men's heath" where most of their readers will be Men.

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